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The 4 Essentials For All Articles Writing and publishing articles is hugely important to the promotion of your website. A few well-written articles can make a great difference to the amount of traffic that your website gets. Although 'targeted traffic' is best, more traffic is still better than less. You'll need to publish great articles on your website, and try to have them published by other people as well, so that you get links back to your site. 4 Key Components of Every Article You Write Article marketing is hugely important to the promotion of your website. A few well-written articles can make a great difference to the number of visitors your website gets. Although 'targeted traffic' is best, more traffic is still better than less. You'll need to publish great articles on your website, and try to have them published on other folks websites as well, to get as many links as possible back to your site.