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  • Complete Writer's Instructions For Composing And Tendering Excellent Press Releases  By : Phill Czonko
    Before the internet, traditional press releases were sent directly to journalists who decided whether or not your business announcement would make it into the paper. But today, your announcement is written in a way that is optimized for search engine results and is submitted to various professional distribution services. So, in addition to reaching consumers directly, online press releases contain keyword-rich links back to your website, which augment your search engine optimization efforts.

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