How to Write an Effective Article Summary for Article Marketing

When a visitor first comes across an article on a website, the first thing he sees is the article title. If it's something that he is interested in, he will proceed to read the rest of the entire article. That's the assumption that many inexperienced internet marketers have. However, I'm afraid that assumption is incorrect.

That is because many article directories publish article summaries along with the rest of the article texts. The article summary is usually just below the title, which is what the visitor will see next, right after the article title. At this stage, the visitor is still looking to scan for a little bit more information before making the decision to read the rest of the article. After all, reading an entire three to five hundred word article will take up much more time than just reading a few sentences.

So your article summary has to be really effective to draw the visitor in to read what you have to say. Otherwise, you've lost the reader, or a potential customer. Now most article summaries are really just short one or two sentences paragraphs. In fact, almost all article directories put a limit on how many characters you can use the in the article summary. So your job, as an article marketer, is to come up with the most effective one or two sentences for your article summary. Here's how you can differentiate between a good and a bad article summary.

A good summary provides the essence of what the article is about. It is not the first two sentences of the article. That is the wrong way of doing it. If your article is about planting purple elephants, then you have to put that in to catch the attention of the visitor. Or, you can simply state forcefully how your article is going to be useful to the reader. Take a look at these examples.

Sentence 1: "I walked to the train station."

Sentence 2: "You can observe how the purple elephants are growing at the train station."

Sentence 2 is definitely much more revealing that sentence 1, and certainly more interesting. It also lets the reader know what the article is about. Sentence 1 sounds more like the first sentence of an article, which I mentioned earlier is not the right thing to do. For sure, sentence 2 will draw more eyeballs and readers.

Finally, you can always end your article summary with a question. A question will always beg the reader to read more, so as to find the answer. If your question is an interesting one, your reader will most certainly want to finish reading the rest of the article.

By implementing these simple tips, you would have become a much better article marketer than most. Print this out, take the advice to heart, take action and enjoy the fruits of your own labor.

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