There is bound to be a time when every business will have a low ranking. The precise cause may not be known, but a solution is available. With some effort, any website can be transformed back into the traffic generating machine that it once was. With a little knowledge of how search engines function and by using the right keywords, the damage can be repaired. Given these times, a company needs a copy writer familiar with using SEO (Search Engine Optimized) keywords. With a little creativity, you could try yourself. But be careful, you want keyword rich content without overdoing it. A few tips to consider... First, whatever you already know about writing, forget. Web copy needs to be written in a conversational style so fragments and sentences ending in prepositions are fine. Use a font that isn't an eye sore. Most webmasters use Times New Roman, Arial, or Verdana. Finally, keep content flowing. SEO Friendly A good thing to remember when writing SEO copy is that it is better to use less to say more. Many surfers merely scan the content for important points so there is no need for long paragraphs. Leave out any language that makes you sound like an intellectual and just use the basic commands of the English Language. Headings: 6 to 8 words Sentences: 15 to 20 words Paragraphs: no less then 3 lines, no more then 5 lines Web page word count: 350 words The keyword dilemma is a never ending vicarious cycle that leaves you feeling numb at times. What are keywords? Who will use these keywords? What search engines should I use? And the list goes on. Search engines generally have a little box where you may type in a keyword or a keyword phrase in order to locate websites. So, if you typed in "mechanic" or "repair professional", the search engine would find all websites that have those words in its content. Keyword positioning on each page plays a role in determining how long it takes the search engine to locate your site. Before you begin, carefully create words that are associated with the product or service you sell. Keywords and keyword phrases should be realistic. A true web copy writer can weave the words and phrases into the web page content easily. You need to concentrate on your home page. Headings should have at least 5 words but no more than 8. Make certain that your keywords are positioned within the header as it will increase your odds. Acting as a sales letter, this page needs to be easy to read yet clear and to the point. Introduce your visitor to your business as if you were chatting with a friend. But, fill the content will keywords that flow, weaving in and out of paragraphs. Common Errors It takes a lot of time and practice to craft seo friendly web copy. Many writers will start writing seo articles without a clear understanding of the nature of keywords and how they are used by search engines. It is common for beginners to concentrate too much on the keywords and they wind up with unreadable copy that ultimately drives surfers away. Selling is about educating customers about the benefits of buying from you. Don't waste time on the features, they can learn about them in later pages. People always want to know what is in it for them should they buy from you so this is what you need to concentrate on telling them. Always remember to edit your copy because things like grammatical or spelling errors make you seem unprofessional. It is a good idea to have someone else look over your work. Remember, web copy is merely a serious of informative pages. Each page on your website invites the visitor to go one step further. Ultimately, you hope they will purchase your product or service. But if search engines are not reaching you, you'll never have the opportunity to introduce potential customers to the benefits.
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