Article marketing is hugely important to the promotion of your website. A few well-written articles can make a great difference to the number of visitors your website gets. Although 'targeted traffic' is best, more traffic is still better than less. You'll need to publish great articles on your website, and try to have them published on other folks websites as well, to get as many links as possible back to your site. Articles are a driving force in getting traffic to your site. The more traffic you get, the better your Alexa rank and the more chance there is of a better search engine ranking. The better your search engine rank, the more traffic you'll get. More traffic means more revenue, and open up other possible revenue streams, like advertising. But you can't just stick any old article on your website. You need to ensure that any articles you write meet certain requirements. Well-written articles will arouse your website visitors interest, and make them return regularly. They'll recommend your site to other people, bookmark it and promote it for you. Here are some tips to consider when you write articles. There are 4 core elements every article should contain. Great Article Content There is a lot of complete garbage on the Internet. Many sites use of cheap, regurgitated articles, which read as if they were written by 8-year-olds for whom English is a second language. Make sure that the content you write is entertaining, informative and original. Eliminate spelling and grammatical errors - spelling mistakes distract from your content and reduce trust. Use numbers and statistics when they are relevant. People respond well to complete, accurate information. Use your content to boost your reputation as a specialist in your field. If people trust you, they are more likely to buy from you. Keywords and Keyword Phrases It's important to ensure that your article contains a proper mix of keywords and keyword phrases. When a search engine user types in a keyword or keyword phrase, the search engine finds and displays the most relevant pages for the keywords. You must make sure that your article contains keywords which are closely related to your article topic so that it can be easily found. It's also better if the keywords are related to the topic of the website. Tools like Wordtracker's free keyword tool or Nichbot Classic can be used to find the most searched-for keywords and keyword phrases related to your topic. Keyword Density Keyword density is just the number of times the keyword or keyword phrase appears on the page, compared to the total number of words on the page. A keyword density of between 2% and 5% is usually regarded as about right. Too high a keyword density could be regarded as "keyword stuffing", which would tend to reduce the search engine ranking of the page. The resource box If you submit your articles to ezines or article directories, you will want to add a hyperlink back to your site. It is usual to place a small resource box at the end of your article, with a short description of you and your website and a link to your site. Anyone republishing your article is expected to include the resource box. This is a vital method for getting backlinks, as well as visitors who have enjoyed your writing and want more.
Mike Devoran manages JetArticles.com, a new article directory. You can publish your own articles and find tons of free content for your website.
Article Source: http://www.writerspenarticledirectory.com
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